Marketing Coordinator
Bristol, PA - 19007
May 3, 2024
We are seeking a dynamic Marketing Coordinator to join our marketing team. Reporting directly to the Director of Marketing, this role requires close collaboration with the sales, service, and product development teams. As a Marketing Coordinator, you will be responsible for a variety of marketing initiatives, managing projects and processes to guarantee that our website, collateral, and all communications consistently and accurately represent our brand. This position demands a proactive approach, with a focus on driving value propositions and brand consistency and engagement across all platforms.
Key Job Responsibilities:
- Develop marketing materials, including brochures, data sheets, white papers, product manuals, and more.
- Manage content creation and updates for the corporate website, utilizing WordPress (strong proficiency preferred).
- Oversee corporate social media accounts to enhance engagement and brand visibility.
- Produce video content, including product overviews and operational instructions.
- Utilize marketing automation systems to create and manage marketing campaigns.
- Provide materials and training for product positioning to sales and service teams.
- Create standardized sales scripts, presentations, and proposals.
- Implement marketing campaigns and advertisements, analyzing their effectiveness.
- Equip channel partners with sales training materials, collateral, and best practices.
- Coordinate logistics and support for trade shows, conferences, and company-sponsored events.
- Develop and implement lead generation strategies, defining objectives, targets, and metrics.
- Collaborate with customers to produce case studies, testimonials, and reference materials.
- Conduct competitive market analysis and maintain current competitive intelligence.
- Capture high-quality product and event photographs.
- Assist in the creation and distribution of marketing collateral such as brochures, presentations, case studies, and product documentation.
- Assist Human Resources with the organization and execution of internal company events.
- Contribute to the development of comprehensive analytics, including marketing performance, customer insights, and market analysis, to track and enhance business impact.
- Maintain brand consistency across all marketing materials and communications.
- Perform other duties as assigned.
Position Requirements:
- Bachelor’s degree in Business, Marketing, or a related field.
- At least 5 years of experience in a B2B marketing role.
- Comprehensive understanding of marketing, sales, and business operations.
- Excellent project management, leadership, and team support capabilities.
- Proven ability to build relationships with senior-level executives.
- Exceptional written and verbal communication skills.
- Strong business acumen with solid analytical and problem-solving abilities.
- Proficient in Microsoft Office applications (Word, Excel, PowerPoint).
- Willingness to travel up to 10% as needed.
What you will get:
- Equal Employment Opportunity
- Pay and Performance Reviews
- Quarterly Bonus Plan
- Employee Referral Program
- Full HSA medical plan vision plan, dental plan, and prescription plan
- 401(k) retirement plan
- Vacation and sick/personal days
- Nine holidays per year
- Long- and short-term disability, and term life insurance
- Tuition Assistance